JANELLE CHEN
Email ↗
Marketing · Audience Insight · Creative Storytelling

I turn audience insight into stories, content, and creative ideas that connect.

  • Audience & Cultural Research
  • Creative Strategy & Storytelling
  • Content Production from Idea to Delivery
View selected work
40M+TikTok Views
100K+Cross-platform Community
200+Character / IP Accounts Researched
01 — SOCIAL MEDIA

SOCIAL

Social Content & Audience Growth

02 — NARRATIVE PROJECTS

NARRATIVE

Research-Led Storytelling & Creative Development

01

Sky: Children of the Light

Community-Informed Story Development

Project 01Lightrealm Chronicles▶ Watch here Project 02Krill Slayer▶ Watch ↗
  • Conducted qualitative research with ~30 players, identifying recurring emotional motivations and social behaviours
  • Translated audience patterns into story concepts, narrative structure, and production direction
  • Produced 2 story-led videos averaging ~100K views each
Lightrealm Chronicles still 2 Lightrealm Chronicles still 3 Krill Slayer still 1 Krill Slayer still 2
02

Artist Profile — Small World Music

  • Researched the artist’s background, creative identity, and story angles
  • Developed the profile structure through artist and team feedback
  • Supported filming, editing, and final delivery for Small World Music’s digital channels
Artist profile still 2 Artist profile still 3 Artist profile still 4 Artist profile still 5
03

Dunno Pengu

Character IP Research & Development

Dunno Pengu character scene 5 Dunno Pengu character scene 6 Dunno Pengu character scene 7
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Dunno Pengu character scene 1 Dunno Pengu character scene 2 Dunno Pengu character scene 3 Dunno Pengu character scene 4 Dunno Pengu character scene 5 Dunno Pengu character scene 6 Dunno Pengu character scene 7 Dunno Pengu character scene 8 Dunno Pengu character scene 9 Dunno Pengu character scene 10 Dunno Pengu character scene 11 Dunno Pengu character scene 12 Dunno Pengu character scene 13 Dunno Pengu character scene 14 Dunno Pengu character scene 15
  • Analysed 200 character-focused accounts across China, Japan, Korea, and the U.S.
  • Identified patterns across character design, storytelling, positioning, and audience response
  • Translated findings into an original character prototype and IP direction
03 — SELECTED RANGE

MORE WORK

Immortal illustration Singing In The Snow illustration Surveillance Space illustration My Lonely Romance illustration Just A Cat illustration

Character & Comic Illustration

Visual storytelling · Character design

Janelle Chen portrait
About

Audience insight. Story. Execution.

Janelle Chen is a Toronto-based multidisciplinary creative working across audience research, creative strategy, storytelling, and content production.

Her work moves between fast-moving digital culture and deeper narrative development — translating audience behaviour, cultural signals, and creative ideas into stories people connect with.

Janelle is especially interested in entertainment, culture, gaming, and character-driven brands — where audience understanding, storytelling, and creative execution come together.

BasedToronto, Canada
LanguagesEnglish · Mandarin
FocusEntertainment · Culture · Gaming · Character / IP